Is Instagram Dead for Aesthetic Clinics?

Woman scrolling Instagram feed on smartphone, illustrating how aesthetic patients browse social media before booking a med spa consultation

Instagram organic reach dropped to 3.5% for business accounts. Here’s what the platform is actually good for in 2026, and what you should stop expecting it to do.

Why Med Spas Must Optimize for Perplexity

Woman researching med spa options on laptop using AI search tools like Perplexity

Perplexity is one of the fastest-growing AI search platforms, and it’s already recommending med spas in your market. Here’s what that means and how to get cited.