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AI Search Insights

Strategies, case studies, and technical guides for B2B companies navigating the AI search era.

The Difference Between Traditional SEO and AI SEO for B2B Companies

Ranking number one on Google used to be the finish line. Here's why that's no longer enough, and what AI SEO actually requires instead.
Person reviewing an analytics dashboard with performance charts on a laptop, illustrating how Traditional SEO vs AI SEO are measured with different metrics

The Difference Between Traditional SEO and AI SEO for B2B Companies

Ranking number one on Google used to be the finish line. Here's why that's no longer enough, and what AI SEO actually requires instead.
Person reviewing a code editor displaying JavaScript functions and structured configuration objects, illustrating the technical side of schema markup for B2B websites

Schema Markup for B2B Companies: The Non-Technical Founder’s Guide

Schema markup tells AI search tools exactly what your company offers, without requiring them to guess from your marketing copy. Here's what the four types are, which pages need them, and how to add them without a developer.
Team of professionals reviewing product documents and a laptop together, illustrating how B2B teams build an AI-ready product page

The Anatomy of an AI-Ready Product Page

Your product pages are the content AI cites most. Here's exactly what an AI-ready product page looks like and the seven elements that make it work.
Team of professionals closely reviewing options on laptops during vendor research, illustrating how G2 and Capterra reviews factor into B2B buying decisions

Why Your G2 and Capterra Reviews Are Now an AI Signal, Not Just Social Proof

51% of B2B software buyers now start their research in an AI chatbot. See how G2 and Capterra reviews are feeding those recommendations, and whether AI is naming your company or your competitor.
Professional at his desk checking his phone beside an open laptop, illustrating how AI search visibility determines which vendors B2B buyers find first

Your Company Either Shows Up in AI Answers. Or Your Competitor Does.

Before buyers ever fill out a demo form, AI has already made a recommendation. Here's why AI search visibility is now your most critical marketing channel and how to own it.
Hand holding a smartphone with Google search open, illustrating how buyers use Google AI Overviews for B2B vendor research

How Google AI Overviews Are Changing How Buyers Find Vendors

Google AI Overviews now appear at the top of search results for commercial queries, and they're already citing specific companies. Here's how Google AI Overviews for B2B works and how to earn a spot in the answer.
Hands holding a smartphone displaying the ChatGPT interface, representing how B2B buyers use ChatGPT to research vendors, a core part of B2B ChatGPT visibility

The 5 Reasons Your Company Doesn’t Show Up in ChatGPT

Buyers are already asking ChatGPT which vendors to trust. Here's how to identify which of five common gaps are keeping your company out of AI search recommendations.
Businessman in a blazer speaking into his phone near an office window, illustrating how B2B buyers use voice and AI search for B2B vendor research

What Is AI Search and Why Should Your Company Care?

Buyers are skipping traditional search and asking ChatGPT, Perplexity, and Gemini which vendors to trust. Here's what AI search for B2B is and what it means for your company.
Person typing on a laptop with the ChatGPT interface open, illustrating how companies earn ChatGPT citations for B2B buyer research

ChatGPT Citations: How They Work and How to Earn Them

When a buyer asks ChatGPT for the best vendor in your category, who gets named? Here's exactly how ChatGPT citations work and what your company needs to earn them.
B2B buyer researching software vendors on a laptop, illustrating why companies need Perplexity for B2B AI search visibility

Why B2B Companies Must Optimize for Perplexity

Perplexity is one of the fastest-growing AI search platforms, and it's already recommending vendors to B2B buyers in your market. Here's what Perplexity for B2B means and how to get cited.