Is Instagram Dead for Aesthetic Clinics?
Key Takeaways Instagram organic reach for business accounts has fallen to an average of 3.5% in 2025, down from 10 to 15% in 2020. The majority of your followers never see what you post. The platform-wide engagement rate dropped to 0.45% in the first half of 2025, a 24% decline year over year. Views and […]
How Google AI Overviews Are Changing How Patients Find Clinics
Key Takeaways Google AI Overviews now appear in more than 60% of US searches and reach 2 billion monthly users globally, making them the default search experience for the majority of patient queries. Click-through rates on traditional organic results drop significantly when an AI Overview is present, meaning your Google rankings matter less than whether […]