About GlowCite
GlowCite is the only AI search visibility agency built exclusively for aesthetic clinics.
Wes Garrett, Founder & Strategist
I founded GlowCite after watching the same pattern play out across the aesthetic industry: clinic owners investing heavily in Instagram and Google Ads while a more fundamental shift in patient search behavior was already underway.
ChatGPT, Perplexity, and Google AI are already recommending clinics, explaining procedures, and guiding high-intent patients to booking pages. No ads required. Most med spas are invisible in those conversations. GlowCite exists to change that.
My background is in content, media, and how information moves. I spent 11 years in video and media production, working with brands including Coca-Cola, Home Depot, and Chick-fil-A, and as a production assistant on Netflix documentaries. As a content producer and B2B media strategist, I tracked AI and search trends professionally, watching in real time as patient and buyer behavior began shifting away from traditional search.
When ChatGPT crossed a billion users and Google launched AI Overviews, the window opened. The clinics that build AI search authority now will own their local markets for the next decade. The ones who wait will spend years playing catch-up.
I built GlowCite for the owners ready to move first. I work directly with every client. No account managers, no handoffs. You get clear strategy, structured content engineered for AI citation, and transparent reporting that shows your visibility growing month over month.
ChatGPT, Perplexity, and Gemini are now the first stop for patients researching treatments. If you're not cited, you're invisible.
Generic SEO agencies don't understand aesthetics. GlowCite was built from day one for NP/PA clinic owners who want results, not jargon.
We don't chase algorithms. We build authoritative, AI-readable content that earns citations month after month.
GlowCite partners with independent med spa owners, typically female NPs and PAs running 1-2 location clinics generating $800K to $3M annually. Clinics that have built something real, invested in their craft, and are ready to compete at the next level.
